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Building Beauty Since 2011

The Story of NAGARAKU

NAGARAKU was founded in 2011. The factory is located in the birthplace of eyelash extensions ——NAGARAKU TOWN.

NAGARAKU means long-term happiness. The slogan of NAGARAKU: To be creative, To be minimalist,To be sustainable.

NAGARAKU is mainly engaged in eyelash extensions and related products. In order to meet women‘s demand for eyelash quality, material and style,

NAGARAKU has applied for several exclusive patents and developed new manufacturing technologies during more than 10 years of continuous research and innovation.

As an outstanding brand in the beauty industry, NAGARAKU sells 80,000+ boxes per day and sells well in 100+ countries around the world. NAGARAKU has not only been recognized by customers, but also received several industry awards.

NAGARAKU will remain true to its original aspiration and continue to bring health and beauty to the world.

WHAT WE STAND FOR

Mission

Mission

We create reliable, professional lash products that make beauty more accessible worldwide.

Vision

Vision

Building a trusted Chinese beauty brand recognized by professionals around the world.

Values

Values

We believe in doing the right thing, improving continuously, and growing together with our customers and partners.

Slogan

Slogan

Create with purpose. Keep it simple. Grow responsibly.

Awards & Recognition

Over the years, NAGARAKU has been recognized by major platforms such as Amazon, Alibaba and AliExpress for its brand influence and contribution to the global beauty market.
Top 10 Overseas Brands of Alibaba
2018

Top 10 Overseas Brands of Alibaba

The best makeup brand partner by Alibaba in 2018.
2018

The best makeup brand partner by Alibaba in 2018.

Outstanding brand in "Health and Beauty" field by Alibaba in 2020.
2020

Outstanding brand in "Health and Beauty" field by Alibaba in 2020.

Outstanding brand in "Health and Beauty" field by Alibaba in 2020-2021
2021

Outstanding brand in "Health and Beauty" field by Alibaba in 2020-2021

Top 10 Overseas Brands in 2021-2022 of Alibaba
2022

Top 10 Overseas Brands in 2021-2022 of Alibaba

Beauty and Health Excellent Brand in 2022 of Alibaba
2022

Beauty and Health Excellent Brand in 2022 of Alibaba